Liverpool FC, Kemlyn Road, Anfield, Liverpool, Liverpool City Region, England, L4 0RQ, United Kingdom
Adidas
CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins88% CONFIDENCEOverall confidence: 88%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or betterLiverpool FC's[1] announcement is dated 'Published 10th March 2025': 'Liverpool FC and adidas have agreed a new multi-year partnership'; Sportcal[2][4] reports the five-year contract 'will run through the 2029-30 season', so the period end is taken as 1 July 2030 (exclusive).
Liverpool announced on 10 March 2025 a new multi-year deal making Adidas its kit partner from 1 August 2025, ending a five-year Nike spell; the five-year contract is reportedly worth 60 to 70 million pounds a year.
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