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Juventus's[1] own article is dated 19 June 2025 ('Juventus and adidas have officially renewed their partnership'); Teleborsa's[2] report of the statement is stamped 19 giugno 2025 - 12.49 CEST, taken as the release time; the PDF notice extends the technical partnership 'until 30 June 2037' (new term 2027/28 to 2036/37), so the period end is 1 July 2037 (exclusive).Juventus announced on 19 June 2025 that Adidas will remain its technical partner for ten more seasons, 2027-28 to 2036-37, for a fixed EUR 408 million excluding royalties and bonuses; the current contract to June 2027 is unchanged.
≈$443.5M
1.00