Pins matching tag:"Marco DeGeorge"

Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.

Reuters reports that Alo's founders hired Moelis to weigh selling a stake to private equity and sovereign wealth funds in a deal that could value the brand at about $10 billion.

Alo hires Benedetta Petruzzo, managing director of Christian Dior Couture and earlier CEO of Miu Miu, into a new role running its business outside the US alongside co-CEOs Danny Harris and Marco DeGeorge.

Danny Harris and Marco DeGeorge agree to sell Bella+Canvas, the blank T-shirt business they started in 1992 and ran beside Alo, to wholesaler SanMar, leaving Alo as their main brand.

SanMar closes its acquisition of Bella+Canvas, separating the blank T-shirt maker from its sister brand Alo Yoga, a step Reuters says readies Alo for a public offering or sale.