American Eagle Launches "Sydney Sweeney Has Great Jeans" Campaign
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American Eagle Outfitters
CONFIRMED90% CONFIDENCEAmerican Eagle's own press release is datelined "NEW YORK--(BUSINESS WIRE)-- July 23, 2025" announcing the campaign.[1]
American Eagle launched its Fall '25 campaign fronted by actress Sydney Sweeney, "Sydney Sweeney Has Great Jeans," spanning over 200 jeans styles, a limited-edition denim jacket and a charity collaboration, and igniting a national debate over its wordplay and imagery within days.
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