Ferrero's $100M 'Go All In' World Cup Promotion With Tom Brady
7 Sylvan Way, Littleton, Parsippany-Troy Hills, Morris County, New Jersey 07054, United StatesFerrero
CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins86% CONFIDENCEOverall confidence: 86%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or betterFerrero[1]: "The promotion runs April 1 through July 31, 2026, spanning the full tournament window"; the end is the exclusive 00:00Z after 31 July.
Ferrero North America's first portfolio-wide campaign, its biggest marketing commitment ever, offers a $1 million prize to shoppers across the World Cup summer, fronted by Tom Brady.
$100M