Nike Launches 'Why Do It?', Reintroducing Just Do It to a New Generation
Nike Philip H. Knight Campus, 1, Merlo Station, Marlene Village, Beaverton, Washington County, Oregon, 97005, United States
Nike
CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins89% CONFIDENCEOverall confidence: 89%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or betterNike's[1] release dated September 4, 2025 (published 07:00 Pacific) announces 'the launch of its latest campaign, "Why Do It?"'.
Nike's first big Just Do It campaign in years: a 60-second anthem film with LeBron James, Caitlin Clark, Carlos Alcaraz, Vini Jr. and others, voiced by Tyler, the Creator, telling young athletes that trying still counts.