Food09/24/2026@ConsumerDesk
Ferrero Agrees to Buy Keebler and Kellogg's Cookies for $1.3 Billion
Kellogg Company Headquarters, 1 Jackson Street West, Battle Creek, Michigan 49014, United StatesFerrero
Starts 04/01/2019 1:18PMCONFIRMED 90% CONFIDENCE7.5 years agoKellogg's release is dated "April 1, 2019" and its 8-K was accepted by the SEC^[1][2] at 2019-04-01 09:18:04 ET; the 8-K says the agreement was entered into on March 31, 2019.
Kellogg agreed to sell its Keebler, Famous Amos and Mother's cookies, fruit snacks, pie crusts and ice-cream cones businesses, with nearly $900 million in 2018 sales, to Ferrero for $1.3 billion in cash.
$1.3B
0.75
Food09/24/2026@ConsumerDesk
Ferrero Completes Purchase of Keebler and Kellogg's Cookie Brands
Kellogg Company Headquarters, 1 Jackson Street West, Battle Creek, Michigan 49014, United StatesFerrero
Starts 07/29/2019 12:14PMCONFIRMED 90% CONFIDENCE7.2 years agoKellogg's release datelined "July 29, 2019" says it "has closed the sale"; its 8-K was accepted at 2019-07-29 08:14:33 ET.^[1]
Kellogg closed the $1.3 billion sale of Keebler, Famous Amos, Mother's and Murray's cookies, Kellogg's Fruity Snacks, Stretch Island fruit strips, pie crusts and ice-cream cones to the Ferrero Group.
$1.3B
0.74
Food09/24/2026@ConsumerDesk
Reese's Minis and Fast Break Switch Back to Real Milk Chocolate
Hershey19 East Hershey Building, 19, East Chocolate Avenue, Spring Creek Manor, Hershey, Derry Township, Dauphin County, Pennsylvania, 17036, United States
Starts 01/01/2027ESTIMATED 69% CONFIDENCEin 99 daysEstimated from NBC News^[1] (1 Apr 2026): "Starting next year, Tanner said candies inspired by the originals - like the 'mini Reese's cups and shapes,' as well as the Reese's Fast Break candy bar - will also be made with real milk chocolate"; a change starting in 2027 takes its first day, and Fox Business^[3] says the transition comes "by 2027".
From 2027 Hershey says mini Reese's cups and shapes and the Fast Break bar will be coated in real milk chocolate instead of compound coating, the change promised after Brad Reese's recipe complaint.
0.71
Food09/24/2026@ConsumerDesk
Ferrero Agrees to Buy Nestlé's US Candy Business for $2.8 Billion
Ferrero International S.A., 16 Route de Trèves, Senningerberg, Niederanven, 2633, LuxembourgFerrero
Starts 01/16/2018CONFIRMED 90% CONFIDENCE8.7 years agoFerrero's^[1] release is dated "Tue, 01/16/2018" and says Ferrero "today announced a definitive agreement" to buy the business; no time is given.
Ferrero agreed to pay $2.8 billion in cash for Nestlé's US confectionery arm, over 20 brands including Butterfinger, Baby Ruth, Crunch, Nerds and SweeTarts, making it the third-largest US confectionery company.
$2.8B
0.70
Food09/24/2026@ConsumerDesk
Ferrero Agrees to Buy WK Kellogg Co for $3.1 Billion
1 Jackson Street West, Battle Creek, Michigan 49014, United StatesFerrero
Starts 07/10/2025 12:52PMCONFIRMED 87% CONFIDENCE1.2 years agoFerrero's^[1] release is timed "Thu, 07/10/2025 14:52" (CEST) and says the companies "today announced that they have entered into a definitive agreement"; WK Kellogg's^[3] 8-K was accepted at 09:01 ET that day.
Ferrero agreed to buy WK Kellogg Co, maker of Frosted Flakes, Froot Loops, Special K and Rice Krispies in North America, for $23 a share in cash, a 40% premium and a $3.1 billion enterprise value.
$3.1B
0.68
Food09/24/2026@ConsumerDesk
Nutella Biscuits Go on Sale in Italy
FerreroFerrero, Strada Provinciale 51 di Balvano, Balvano, Potenza, Basilicata 85050, Italy
Starts 11/04/2019CONFIRMED 82% CONFIDENCE6.9 years agoSky^[1] TG24: "Si chiamano Nutella^[3] Biscuits e dal prossimo 4 novembre saranno sugli scaffali dei supermercati italiani"; December coverage reports them on sale and scarce.
Ferrero's first biscuit with a Nutella heart reaches Italian supermarkets on 4 November 2019, made on a new line at its Balvano plant that cost more than EUR 120 million.
0.68
Food09/24/2026@ConsumerDesk
Ferrero Rocher and Raffaello Chocolate Bars Hit UK Shelves
Greenford Road, North Greenford, Perivale, London Borough of Ealing, UB6 0HE, United KingdomFerrero
Starts 08/09/2021SCHEDULED 78% CONFIDENCE5.1 years agoThe Grocer^[4] (3 Aug 2021): the bars "will hit the mults from 9 August and the convenience sector from October"; Ferrero^[1] says UK "from August 2021".
Ferrero Rocher and Raffaello become 90g premium chocolate bars in seven flavours, Ferrero's first move into the category, arriving in UK supermarkets at GBP 2 a bar.
£2.00
0.67
Food09/24/2026@ConsumerDesk
Hershey Vows to Put Real Chocolate Back in Reese's After Backlash
Hershey19 East Hershey Building, 19, East Chocolate Avenue, Spring Creek Manor, Hershey, Derry Township, Dauphin County, Pennsylvania, 17036, United States
Starts 03/31/2026CONFIRMED 84% CONFIDENCE177 days agoStated as firm, per Deseret^[1] News (2 Apr 2026): "Hershey announced Tuesday it will return to using 'classic milk and dark chocolate recipes' in all Reese's and Hershey's products by 2027. CEO Kirk Tanner told [Bloomberg] on Tuesday" - Tuesday was 31 March 2026; NBC News^[4] (1 Apr) has Brad Reese reacting "on Wednesday".
After Brad Reese, grandson of the cup's inventor, accused Hershey of swapping milk chocolate for cheaper compound coatings, CEO Kirk Tanner said the company will return to classic milk and dark chocolate recipes by 2027.
0.67
Food09/24/2026@ConsumerDesk
Hershey Agrees to Buy Organic Snack Maker LesserEvil
19 East Hershey Building, 19, East Chocolate Avenue, Spring Creek Manor, Hershey, Derry Township, Dauphin County, Pennsylvania, 17036, United StatesHershey
Starts 03/31/2025CONFIRMED 89% CONFIDENCE1.5 years agoStated as firm in Hershey's Q1 2025 Form 10-Q: "On March 31, 2025, we entered into a Merger Agreement to acquire LesserEvil, LLC"; the release, datelined "HERSHEY, Pa., April 3, 2025" (PR Newswire, 11:44 ET), announced that Hershey "has entered into a definitive agreement to acquire LesserEvil".^[1]
Hershey signed a merger agreement for LesserEvil, the maker of organic popcorn, puffs and curls cooked in coconut and avocado oil, to add a better-for-you brand beside SkinnyPop, Dot's Pretzels and Pirate's Booty. Hershey paid $769 million in cash at closing; The Wall Street Journal had put the deal at about $750 million.
$769.1M
0.66
Food09/24/2026@ConsumerDesk
Ferrero's First Wonka Treats Arrive on US Shelves
7 Sylvan Way, Littleton, Parsippany-Troy Hills, Morris County, New Jersey 07054, United StatesFerrero
Starts 11/30/2026ESTIMATED 65% CONFIDENCEin 67 daysFerrero^[1][2] North America (22 Sep 2026): "four new limited-edition Wonka treats this November" and the range "arrives on shelves this November" - a month, so its last day.
Four limited-edition Wonka treats, from Magic Hat pralines to Oompa Loompa gummies, reach US stores in November 2026 with a digital Golden Ticket hunt.
0.66
Food09/24/2026@ConsumerDesk
Ferrero Unveils a New Wonka Range and a Global Netflix Partnership
FerreroFerrero International S.A., 16 Route de Trèves, Senningerberg, Niederanven 2633, Luxembourg
Starts 05/19/2026 5:45PMCONFIRMED 86% CONFIDENCE128 days agoPR Newswire^[3], 19 May 2026, 23:15 IST (19:45 CEST), LUXEMBOURG: "The Ferrero^[1] Group today reveals plans to bring a new Wonka range to market, alongside a new collaboration with Netflix^[4]".
Ferrero plans ten seasonal and limited-edition Wonka products across chocolate, candy, ice cream and cereal for the US and Europe, in an exclusive global tie-up with Netflix.
0.66
Food09/24/2026@ConsumerDesk
Ferrero Agrees to Buy Granola Brand Purely Elizabeth
Boulder, Boulder County, Colorado, United StatesFerrero
Starts 08/14/2026 3:00PMCONFIRMED 82% CONFIDENCE41 days agoFerrero's^[1] release is timed "Fri, 08/14/2026 17:00" (CEST) and the PR Newswire^[3] copy "Aug 14, 2026, 11:00 ET"; it says Ferrero "today announced it has signed an agreement".
Ferrero signed to buy Purely Elizabeth, the Boulder, Colorado granola, oatmeal and cereal brand whose sales more than doubled in two years, adding to its WK Kellogg breakfast business.
0.65

Stated as firm in Hershey's release (30 Jul 2025): "The new REESE'S OREO Cup will be available for presale on The Hershey's Store starting August 18" and "The OREO REESE'S Cookies will be available for presale starting on August 18".^[1]

Start: Aug 18, 202590% CONFIDENCEfrom the source

Reese's Oreo Cup and Oreo Reese's Cookie Go on Sale

Hershey and Mondelez's two-way mash-up of America's No. 1 candy and No. 1 cookie opened for presale on The Hershey's Store, reaching stores nationwide in September; the cup became Reese's top innovation of 2025.

The Reese's and Oreo brands announced a two-way collaboration on 30 July 2025 - the Reese's Oreo Cup and the Oreo Reese's Cookie - after years of fans mixing the two flavours on social media^[1]
Both opened for presale on 18 August, the cup on The Hershey's Store^[1]
The cup rolled out to retail stores nationwide from September 2025 as a permanent addition to the Reese's portfolio; the cookie was sold while supplies lasted and was due back on shelves in January 2026^[5]
A year on, Hershey said the cup had delivered over $188M in retail sales and was Reese's No. 1 innovation of 2025, drawing new and younger consumers^[4]

Notable features

Milk chocolate and white creme peanut butter cups with Oreo cookie crumbs^[4]
Sold in King Size, Standard Size and Miniature Cups^[2]
Standard cups weigh 1.4 oz; a 24-count box lists at $35.99 on The Hershey's Store^[3]

@ConsumerDesk

References 586% CONFIDENCE

The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.

[1]90%
thehersheycompany.com/en_us/home/newsroom/press-release/2025-07-30-The-REESES-and-OREO-R-Brands-Announce-Iconic-Collaboration,-Finally-Giving-Fans-What-They-Have-Been-Asking-For.html
thehersheycompany.com· Posted Sep 24, 2026· Starts Aug 18, 2025 ✓· 25% of score
Stated as firm in Hershey's release (30 Jul 2025): "The new REESE'S OREO Cup will be available for presale on The Hershey's Store starting August 18" and "The OREO REESE'S Cookies will be available for presale starting on August 18".
[2]85%
REESE'S OREO Cup (Hersheyland)
hersheyland.com· Added Sep 24, 2026· 25% of score
Hershey's product page: milk chocolate and white creme peanut butter cups with Oreo cookie crumbs, available nationwide starting September 2025 in three sizes.^[1]
[3]80%
REESE'S OREO Cups, 1.4 oz (24 Count) - The Hershey's Store
shop.hersheys.com· Added Sep 24, 2026· 25% of score
Hershey's own store listing: 1.4 oz standard cups, 24-count box at $35.99 (MSRP).^[1]
[4]90%
REESE'S OREO Celebrates One Year (The Hershey Company)
thehersheycompany.com· Published Jul 29, 2026· 20% of score
Hershey's anniversary release: over $188M in retail sales, Reese's No. 1 innovation for 2025, the product's recipe.^[1]
[5]88%
Reese's and Oreo Introduce New Collaboration (NACS)
convenience.org· Published Aug 1, 2025· 5% of score
Presale from 18 August, retail rollout nationwide from September 2025 in king, standard and miniature sizes; cup is permanent; the cookie returns in January 2026.^[1]

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Something missing or wrong? Say it in your own words: a link that backs this pin up, a different start or end date and why, or a fact it lacks or gets wrong. The AI checks it against this pin's sources, searches for better ones, and adds any page that backs you up. The pin's own sources still count most.

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1Reese's Oreo Cup and Oreo Reese's Cookie Go on Salestart was $178.40

Food09/24/2026@ConsumerDesk
Ferrero Agrees to Buy Keebler and Kellogg's Cookies for $1.3 Billion
Kellogg Company Headquarters, 1 Jackson Street West, Battle Creek, Michigan 49014, United StatesFerrero
Starts 04/01/2019 1:18PMCONFIRMED 90% CONFIDENCE7.5 years agoKellogg's release is dated "April 1, 2019" and its 8-K was accepted by the SEC^[1][2] at 2019-04-01 09:18:04 ET; the 8-K says the agreement was entered into on March 31, 2019.
Kellogg agreed to sell its Keebler, Famous Amos and Mother's cookies, fruit snacks, pie crusts and ice-cream cones businesses, with nearly $900 million in 2018 sales, to Ferrero for $1.3 billion in cash.
$1.3B
0.75
Food09/24/2026@ConsumerDesk
Ferrero Completes Purchase of Keebler and Kellogg's Cookie Brands
Kellogg Company Headquarters, 1 Jackson Street West, Battle Creek, Michigan 49014, United StatesFerrero
Starts 07/29/2019 12:14PMCONFIRMED 90% CONFIDENCE7.2 years agoKellogg's release datelined "July 29, 2019" says it "has closed the sale"; its 8-K was accepted at 2019-07-29 08:14:33 ET.^[1]
Kellogg closed the $1.3 billion sale of Keebler, Famous Amos, Mother's and Murray's cookies, Kellogg's Fruity Snacks, Stretch Island fruit strips, pie crusts and ice-cream cones to the Ferrero Group.
$1.3B
0.74
Food09/24/2026@ConsumerDesk
Reese's Minis and Fast Break Switch Back to Real Milk Chocolate
Hershey19 East Hershey Building, 19, East Chocolate Avenue, Spring Creek Manor, Hershey, Derry Township, Dauphin County, Pennsylvania, 17036, United States
Starts 01/01/2027ESTIMATED 69% CONFIDENCEin 99 daysEstimated from NBC News^[1] (1 Apr 2026): "Starting next year, Tanner said candies inspired by the originals - like the 'mini Reese's cups and shapes,' as well as the Reese's Fast Break candy bar - will also be made with real milk chocolate"; a change starting in 2027 takes its first day, and Fox Business^[3] says the transition comes "by 2027".
From 2027 Hershey says mini Reese's cups and shapes and the Fast Break bar will be coated in real milk chocolate instead of compound coating, the change promised after Brad Reese's recipe complaint.
0.71
Food09/24/2026@ConsumerDesk
Ferrero Agrees to Buy Nestlé's US Candy Business for $2.8 Billion
Ferrero International S.A., 16 Route de Trèves, Senningerberg, Niederanven, 2633, LuxembourgFerrero
Starts 01/16/2018CONFIRMED 90% CONFIDENCE8.7 years agoFerrero's^[1] release is dated "Tue, 01/16/2018" and says Ferrero "today announced a definitive agreement" to buy the business; no time is given.
Ferrero agreed to pay $2.8 billion in cash for Nestlé's US confectionery arm, over 20 brands including Butterfinger, Baby Ruth, Crunch, Nerds and SweeTarts, making it the third-largest US confectionery company.
$2.8B
0.70
Food09/24/2026@ConsumerDesk
Ferrero Agrees to Buy WK Kellogg Co for $3.1 Billion
1 Jackson Street West, Battle Creek, Michigan 49014, United StatesFerrero
Starts 07/10/2025 12:52PMCONFIRMED 87% CONFIDENCE1.2 years agoFerrero's^[1] release is timed "Thu, 07/10/2025 14:52" (CEST) and says the companies "today announced that they have entered into a definitive agreement"; WK Kellogg's^[3] 8-K was accepted at 09:01 ET that day.
Ferrero agreed to buy WK Kellogg Co, maker of Frosted Flakes, Froot Loops, Special K and Rice Krispies in North America, for $23 a share in cash, a 40% premium and a $3.1 billion enterprise value.
$3.1B
0.68
Food09/24/2026@ConsumerDesk
Nutella Biscuits Go on Sale in Italy
FerreroFerrero, Strada Provinciale 51 di Balvano, Balvano, Potenza, Basilicata 85050, Italy
Starts 11/04/2019CONFIRMED 82% CONFIDENCE6.9 years agoSky^[1] TG24: "Si chiamano Nutella^[3] Biscuits e dal prossimo 4 novembre saranno sugli scaffali dei supermercati italiani"; December coverage reports them on sale and scarce.
Ferrero's first biscuit with a Nutella heart reaches Italian supermarkets on 4 November 2019, made on a new line at its Balvano plant that cost more than EUR 120 million.
0.68
Food09/24/2026@ConsumerDesk
Ferrero Rocher and Raffaello Chocolate Bars Hit UK Shelves
Greenford Road, North Greenford, Perivale, London Borough of Ealing, UB6 0HE, United KingdomFerrero
Starts 08/09/2021SCHEDULED 78% CONFIDENCE5.1 years agoThe Grocer^[4] (3 Aug 2021): the bars "will hit the mults from 9 August and the convenience sector from October"; Ferrero^[1] says UK "from August 2021".
Ferrero Rocher and Raffaello become 90g premium chocolate bars in seven flavours, Ferrero's first move into the category, arriving in UK supermarkets at GBP 2 a bar.
£2.00
0.67
Food09/24/2026@ConsumerDesk
Hershey Vows to Put Real Chocolate Back in Reese's After Backlash
Hershey19 East Hershey Building, 19, East Chocolate Avenue, Spring Creek Manor, Hershey, Derry Township, Dauphin County, Pennsylvania, 17036, United States
Starts 03/31/2026CONFIRMED 84% CONFIDENCE177 days agoStated as firm, per Deseret^[1] News (2 Apr 2026): "Hershey announced Tuesday it will return to using 'classic milk and dark chocolate recipes' in all Reese's and Hershey's products by 2027. CEO Kirk Tanner told [Bloomberg] on Tuesday" - Tuesday was 31 March 2026; NBC News^[4] (1 Apr) has Brad Reese reacting "on Wednesday".
After Brad Reese, grandson of the cup's inventor, accused Hershey of swapping milk chocolate for cheaper compound coatings, CEO Kirk Tanner said the company will return to classic milk and dark chocolate recipes by 2027.
0.67
Food09/24/2026@ConsumerDesk
Hershey Agrees to Buy Organic Snack Maker LesserEvil
19 East Hershey Building, 19, East Chocolate Avenue, Spring Creek Manor, Hershey, Derry Township, Dauphin County, Pennsylvania, 17036, United StatesHershey
Starts 03/31/2025CONFIRMED 89% CONFIDENCE1.5 years agoStated as firm in Hershey's Q1 2025 Form 10-Q: "On March 31, 2025, we entered into a Merger Agreement to acquire LesserEvil, LLC"; the release, datelined "HERSHEY, Pa., April 3, 2025" (PR Newswire, 11:44 ET), announced that Hershey "has entered into a definitive agreement to acquire LesserEvil".^[1]
Hershey signed a merger agreement for LesserEvil, the maker of organic popcorn, puffs and curls cooked in coconut and avocado oil, to add a better-for-you brand beside SkinnyPop, Dot's Pretzels and Pirate's Booty. Hershey paid $769 million in cash at closing; The Wall Street Journal had put the deal at about $750 million.
$769.1M
0.66
Food09/24/2026@ConsumerDesk
Ferrero's First Wonka Treats Arrive on US Shelves
7 Sylvan Way, Littleton, Parsippany-Troy Hills, Morris County, New Jersey 07054, United StatesFerrero
Starts 11/30/2026ESTIMATED 65% CONFIDENCEin 67 daysFerrero^[1][2] North America (22 Sep 2026): "four new limited-edition Wonka treats this November" and the range "arrives on shelves this November" - a month, so its last day.
Four limited-edition Wonka treats, from Magic Hat pralines to Oompa Loompa gummies, reach US stores in November 2026 with a digital Golden Ticket hunt.
0.66
Food09/24/2026@ConsumerDesk
Ferrero Unveils a New Wonka Range and a Global Netflix Partnership
FerreroFerrero International S.A., 16 Route de Trèves, Senningerberg, Niederanven 2633, Luxembourg
Starts 05/19/2026 5:45PMCONFIRMED 86% CONFIDENCE128 days agoPR Newswire^[3], 19 May 2026, 23:15 IST (19:45 CEST), LUXEMBOURG: "The Ferrero^[1] Group today reveals plans to bring a new Wonka range to market, alongside a new collaboration with Netflix^[4]".
Ferrero plans ten seasonal and limited-edition Wonka products across chocolate, candy, ice cream and cereal for the US and Europe, in an exclusive global tie-up with Netflix.
0.66
Food09/24/2026@ConsumerDesk
Ferrero Agrees to Buy Granola Brand Purely Elizabeth
Boulder, Boulder County, Colorado, United StatesFerrero
Starts 08/14/2026 3:00PMCONFIRMED 82% CONFIDENCE41 days agoFerrero's^[1] release is timed "Fri, 08/14/2026 17:00" (CEST) and the PR Newswire^[3] copy "Aug 14, 2026, 11:00 ET"; it says Ferrero "today announced it has signed an agreement".
Ferrero signed to buy Purely Elizabeth, the Boulder, Colorado granola, oatmeal and cereal brand whose sales more than doubled in two years, adding to its WK Kellogg breakfast business.
0.65

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