CONFIRMED90% CONFIDENCEPatagonia's own press release is datelined 'Ventura, Calif. -- Sept. 14, 2022' and states the ownership transfer is 'effective immediately'.[1]
- Start
- Sep 14, 202290% CONFIDENCEfrom the source
Yvon Chouinard Gives Away Patagonia to Fight Climate Change
Patagonia founder Yvon Chouinard and his family transferred all ownership of the outdoor-clothing company to the Patagonia Purpose Trust and the Holdfast Collective, directing an estimated $100 million a year in profit toward fighting climate change.
- The Chouinard family transferred all of Patagonia's ownership to two new entities, effective September 14, 2022[1]
- The Patagonia Purpose Trust holds all voting stock (2% of the total) and lets the family keep guiding the company's purpose and values[1]
- The Holdfast Collective, a nonprofit, holds all nonvoting stock (98% of the total) and receives Patagonia's annual profit not reinvested in the business, an estimated $100 million a year, to fight climate change and protect land[1]
- Yvon Chouinard said: 'Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source'[1]
References 190% CONFIDENCE
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%patagoniaworks.com/press/2022/9/14/patagonias-next-chapter-earth-is-now-our-only-shareholderpatagoniaworks.com· Posted Sep 25, 2026· Starts Sep 14, 2022 ✓· 100% of score
Patagonia's own press release is datelined 'Ventura, Calif. -- Sept. 14, 2022' and states the ownership transfer is 'effective immediately'.
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