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- May 26, 202590% CONFIDENCEfrom the source
EU Consumer Authorities Notify Shein of Consumer-Law Breaches
- The EU's Consumer Protection Cooperation Network, coordinated by the European Commission and led by authorities in Belgium, France, Ireland and the Netherlands, notified Shein on 26 May 2025 of practices that breach EU consumer law[1]
- The findings include fake discounts that pretend to cut prices without reference to genuine prior prices, breaching the EU's Unfair Commercial Practices, Consumer Rights, Price Indication and e-Commerce directives[1]
- Shein was given one month to propose fixes, after which national authorities could impose fines based on its EU turnover[1]
References 190% CONFIDENCE
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- [1]90%icpen.org/news/1426icpen.org· Posted Sep 25, 2026· Starts May 26, 2025 ✓· 100% of score
ICPEN: 'On 26 May 2025, following a coordinated investigation at European level, the [CPC] Network of national consumer authorities and the European Commission notified ... SHEIN of a number of practices on its platform that infringe EU consumer law.'
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