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Apple Watch Ultra 4 launches at $799, after pre-orders opened September 9. Apple claims up to two days of battery life, or up to 18 hours of workout tracking with full GPS and heart rate monitoring (45 hours in extended workout mode). Also new: the S11 chip, a redesigned health sensing system, a Readiness feature, Sound Recognition and Live Rewind, and a Siri Recap feature launching in beta later in 2026. Available in Black and Natural titanium with new band colors.

Apple Watch Series 12 launches at $399, after pre-orders opened September 9. Highlights: S11 chip, a redesigned health sensing system for more accurate heart rate tracking, a new Readiness feature, Sound Recognition and Live Rewind audio intelligence, Ceramic Shield on aluminum models, and an updated Health app with Health Age and a Longevity tab. Available in aluminum, titanium, and ceramic finishes.

AirPods 5 launch at $129 ($149 for the Premium model), after pre-orders opened September 9. ANC removes up to 50% more external noise than AirPods 4, thanks to a redesigned acoustic architecture and updated Adaptive EQ. Also new: improved Transparency mode, Adaptive Audio, Conversation Awareness, and Live Translation support on compatible iPhones. The $149 Premium model adds swipe volume controls, up to 5 hours of ANC listening time (22 with the case), and a wireless charging case with Apple Watch and Qi support.

Apple launches the foldable iPhone Duo at $1,999 for 256GB (up to 2TB available), after pre-orders opened October 16. It has a 7.6-inch inner display and 5.4-inch outer display, a custom hinge with over 100 precision components, nano-texture and micro-lens finishes to minimize the fold crease, dual 48MP Fusion and ultra-wide cameras plus an under-display FaceTime camera, the A20 Pro chip with a C2 modem, dual batteries rated for up to 24 hours of mixed-screen use, IP68 water resistance, a titanium frame, and Ceramic Shield.