Pins matching place:"Puma Way"

Former Adidas sales chief Arthur Hoeld took over as Puma's chairman and CEO on 1 July 2025, succeeding Arne Freundt, who left after 14 years in leading roles at the company.

Puma said it will eliminate about 900 more white-collar roles worldwide by the end of 2026, expanding its cost-efficiency programme to roughly 1,400 job cuts, a fifth of its corporate workforce, as third-quarter sales fell 10.4%.

Puma cut its second-quarter operating loss to €53.1 million from €109.1 million a year earlier, as currency-adjusted sales fell 9.4% to €1.69 billion amid its 'reset' turnaround under new CEO Arthur Hoeld.