Pins matching tag:"Bjørn Gulden"

Adidas's supervisory board extended Bjørn Gulden's appointment as chief executive to 31 December 2030, crediting him with driving the company's turnaround since he took over in January 2023.

Adidas grew currency-neutral revenue 14% to a record €6.7 billion in the second quarter of 2026, driven by a World Cup marketing push and 25% direct-to-consumer growth, and raised its full-year revenue guidance to 9-10% growth.

Adidas's own financial calendar sets 29 October 2026 for its next scheduled release, covering the first nine months of the year, after record Q2 sales and an upgraded full-year outlook.