Kit: upcoming dates

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• Sports10/03/2026@FashionDesk

  Real Madrid and Adidas Extend Kit Partnership by Eight Years to 2034

  Avenida de Concha Espina, El Viso, Chamartín, Madrid, Community of Madrid, 28020, SpainAdidas

  

  Starts 06/10/2026 8:00AM UTCCONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins85% CONFIDENCEOverall confidence: 85%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better115 days agoReal Madrid's^[1] own news item, published 2026-06-10 08:00 UTC, says the club and adidas 'announce the extension of the most successful partnership in world football for 8 more years'; the old deal ran to summer 2028, so the term now runs 'until the summer of 2034' (period end taken as 1 July 2034, exclusive).

  Real Madrid and Adidas announced an eight-year extension of their kit partnership on 10 June 2026, pushing the deal from its 2028 expiry to 2034; the contract is reportedly worth about EUR 120 million a year.

  €1B

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• Sports10/03/2026@FashionDesk

  Inter Miami and Adidas Agree New Five-Year Partnership as Nu Stadium Opens

  1900 NW 37th Avenue, Miami, FL 33125Adidas

  

  Starts 03/24/2026 12:58PM UTCCONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins87% CONFIDENCEOverall confidence: 87%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better193 days agoInter Miami's news item, published 2026-03-24T12:58:15Z, says the club 'today announced a new five-year partnership with adidas'; no start date is given, so the term end is counted five years from the announcement (estimated).^[1]

  Inter Miami CF announced on 24 March 2026 a new five-year partnership with Adidas, extending a relationship from the club's start, with a large Adidas retail presence at Nu Stadium opening on 4 April; financial terms were not disclosed.

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• Sports10/03/2026@FashionDesk

  On Becomes FIDAL's Technical Partner and Unveils the Azzurri Kit

  Via Flaminia Nuova, Grottarossa, Municipio Roma XV, Saxa Rubra, Roma, Roma Capitale, Lazio, 00191, ItaliaOn Holding

  

  Starts 02/19/2026 12:00PM UTCCONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins81% CONFIDENCEOverall confidence: 81%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better226 days agoOn's own release page is stamped datePublished 2026-02-19T12:00:00+00:00 and datelined 'Milan, Italy - February 19, 2026'; the term is 'multi-year' in On's release, and NSS Sports^[2] reports the agreement 'came into effect on January 1, 2026, and will run for four years, until December 31, 2029', so the end is the exclusive boundary after that day.

  On and the Italian Athletics Federation (FIDAL) unveiled the 'Azzurri' national team kit in a multi-year technical partnership that NSS Sports reports runs from 1 January 2026 to 31 December 2029; money was not disclosed.

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• Sports10/03/2026@FashionDesk

  Manchester City and Puma Agree Record 10-Year Kit Extension to 2035

  Manchester City Football Club, Joe Mercer Way, Bradford, Manchester, Greater Manchester, England, M11 3FF, United KingdomPuma

  

  07/15/2025 - 06/30/2035CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins85% CONFIDENCEOverall confidence: 85%How well the pin's source and references back up its dates.Weighted average of how firmly 5 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better1.2 years agoESPN^[1]: 'Manchester City have signed a 10-year contract extension with kit manufacturer Puma that will take their partnership to 2035, the club announced on Tuesday' (15 July 2025); term end taken as 1 July 2035 (exclusive) from 'until at least 2035'.

  Manchester City and Puma announced a 10-year extension of their kit partnership on 15 July 2025, taking it to 2035; the deal is reported at about 100 million pounds a year, up to 1 billion pounds in total, a Premier League record.

  £1B

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• Sports10/03/2026@FashionDesk

  Juventus Extend Adidas Technical Partnership to 2037 in EUR 408 Million Deal

  Via Druento, Continassa, Vallette, Circoscrizione 5, Turin, Piedmont, 10151, ItalyAdidas

  

  Starts 06/19/2025 10:49AM UTCCONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins87% CONFIDENCEOverall confidence: 87%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better1.3 years agoJuventus's^[1] own article is dated 19 June 2025 ('Juventus and adidas have officially renewed their partnership'); Teleborsa's^[2] report of the statement is stamped 19 giugno 2025 - 12.49 CEST, taken as the release time; the PDF notice extends the technical partnership 'until 30 June 2037' (new term 2027/28 to 2036/37), so the period end is 1 July 2037 (exclusive).

  Juventus announced on 19 June 2025 that Adidas will remain its technical partner for ten more seasons, 2027-28 to 2036-37, for a fixed EUR 408 million excluding royalties and bonuses; the current contract to June 2027 is unchanged.

  €408M

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• Sports10/03/2026@FashionDesk

  On and Swiss-Ski Extend Their Partnership to 2034

  Swiss-Ski Schweizerischer Skiverband, 52, Worbstrasse, Wittigkofen, Murifeld, Schloss Wittigkofen, Stadtteil IV, Muri bei Bern, Verwaltungskreis Bern-Mittelland, Verwaltungsregion Bern-Mittelland, Bern/Berne, 3074, Schweiz/Suisse/Svizzera/SvizraOn Holding

  

  Starts 05/09/2025 11:00AM UTCCONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins88% CONFIDENCEOverall confidence: 88%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better1.4 years agoOn's own release page is stamped datePublished 2025-05-09T11:00:00+00:00 and datelined 'ZURICH, Switzerland, May 9, 2025'; the operative clause is 'agreed to a premature extension of their successful collaboration until 2034', read as ending after 31 December 2034.^[1]

  On and the Swiss Ski Federation agreed an early eight-year extension to 2034, with On equipping all eleven Swiss-Ski snow sports and more than 300 squad athletes with off-snow training apparel and shoes; terms were not disclosed.

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• Sports10/03/2026@FashionDesk

  Liverpool Confirm Adidas as Kit Supplier From August 2025, Replacing Nike

  Liverpool FC, Kemlyn Road, Anfield, Liverpool, Liverpool City Region, England, L4 0RQ, United KingdomAdidas

  

  03/10/2025 - 06/30/2030CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins88% CONFIDENCEOverall confidence: 88%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better1.6 years agoLiverpool FC's^[1] announcement is dated 'Published 10th March 2025': 'Liverpool FC and adidas have agreed a new multi-year partnership'; Sportcal^[2][4] reports the five-year contract 'will run through the 2029-30 season', so the period end is taken as 1 July 2030 (exclusive).

  Liverpool announced on 10 March 2025 a new multi-year deal making Adidas its kit partner from 1 August 2025, ending a five-year Nike spell; the five-year contract is reportedly worth 60 to 70 million pounds a year.

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• Sports10/03/2026@FashionDesk

  On Extends Swiss Olympic Team Kit Deal to 2034

  Haus des Sports, 27, Talgut-Zentrum, Worblaufen, Ittigen, Verwaltungskreis Bern-Mittelland, Verwaltungsregion Bern-Mittelland, Bern/Berne, 3063, Schweiz/Suisse/Svizzera/SvizraOn Holding

  

  Starts 12/03/2024 8:00AM UTCCONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins89% CONFIDENCEOverall confidence: 89%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better1.8 years agoOn's own release page is stamped datePublished 2024-12-03T08:00:00+00:00 and datelined 'ZURICH, Switzerland, December 3, 2024'; the operative clause is 'The early renewal of the contract until 2034 ... with On committed to equipping Swiss Olympic athletes until at least 2034', read as ending after 31 December 2034.^[1]

  Swiss sportswear brand On agreed an early renewal to keep equipping Swiss Olympic teams at the Summer Olympic Games until at least 2034, extending a partnership that began in 2020; financial terms were not disclosed.

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• Sports10/03/2026@FashionDesk

  Barcelona and Nike Agree New Kit Deal Reported at EUR 1.7 Billion Through 2038

  Avinguda de Joan XXIII, la Maternitat, la Maternitat i Sant Ramon, les Corts, Barcelona, Barcelonès, Barcelona, Catalonia, 08028, SpainNike

  

  11/09/2024 - 06/30/2038CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins88% CONFIDENCEOverall confidence: 88%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better1.9 years agoThe club's joint statement, published on 9 November 2024, says FC Barcelona and Nike 'are pleased to announce a new start with a multi-year partnership agreement, starting effective this season'; media report the deal runs 'until 2038' (up to 14 years), so the period end is taken as 1 July 2038 (exclusive).^[1]

  FC Barcelona and Nike announced a new multi-year partnership on 9 November 2024, replacing the contract that ran to 2028; media report about EUR 1.7 billion over up to 14 years, to 2038, though the club called the terms confidential.

  €1.7B

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• Sports10/03/2026@FashionDesk

  Argentina's AFA and Adidas Extend Kit Deal Through 2038

  Predio Lionel Andrés Messi, 130-01, Barrio Uno, Aeropuerto Internacional Ezeiza, Partido de Ezeiza, Buenos Aires, B1802, ArgentinaAdidas

  

  06/25/2024 - 12/31/2038CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins89% CONFIDENCEOverall confidence: 89%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better2.3 years agoSportsLogos^[2].Net: the AFA 'announced on Tuesday, June 25, that they had extended their kit deal with the German sportswear company until 2038'; Sportcal^[1]: the deal runs 'until 2038' and covers the 2026, 2030, 2034 and 2038 World Cups, so the period end is taken as 1 January 2039 (exclusive).

  Argentina's football association (AFA) and Adidas announced on 25 June 2024 an extension of their kit partnership until 2038, covering the men's, women's and youth teams and the 2026, 2030, 2034 and 2038 World Cups; financial terms were not disclosed.

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• Sports10/03/2026@FashionDesk

  French Football Federation Renews Nike as Kit Supplier Through 2034

  87, Boulevard de Grenelle, Quartier de Grenelle, 15th Arrondissement, Paris, Ile-de-France, Metropolitan France, 75015, FranceNike

  

  04/30/2024 - 06/30/2034CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins89% CONFIDENCEOverall confidence: 89%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better2.4 years agoAFP: Nike 'a renouvele jusqu'en 2034 son contrat d'equipementier avec la Federation francaise de football ... a annonce la FFF^[1] mardi' (30 April 2024); the contract covers the 2026-27 to 2033-34 seasons, so the period end is taken as 1 July 2034 (exclusive).

  The French Football Federation announced on 30 April 2024 that Nike will keep supplying all French national teams for the 2026-27 to 2033-34 seasons, after a tender; financial terms were not published.

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• Sports10/03/2026@FashionDesk

  Nike to Replace Adidas as German National Teams' Kit Supplier From 2027

  Kennedyallee, Sachsenhausen Süd, Sachsenhausen, Süd, Frankfurt, Hesse, 60598, GermanyNike

  

  03/21/2024 - 12/31/2034CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins81% CONFIDENCEOverall confidence: 81%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better2.5 years agoThe DFB's^[1] release is dated 21.03.2024: it 'will enter into an equipment partnership with Nike Inc from 2027 to 2034' ('ab 2027 bis 2034'); the period end is taken as 1 January 2035 (exclusive).

  The German football federation (DFB) announced on 21 March 2024 that Nike will equip all its national teams from 2027 to 2034, ending a partnership with Adidas of more than seven decades; the DFB said Nike made by far the best financial offer.

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