Pins matching tag:"Joe Kudla"

Joe Kudla's Encinitas activewear label Vuori put its first product on sale in January 2015, men's training clothes styled for everyday wear, starting from a garage office two blocks from the ocean.

Vuori celebrated the grand opening of its first permanent store, a shop and community space on Highway 101 in Encinitas, with music, tacos and an Erik Skoldberg art show two months after it opened.

Norwest Venture Partners took a minority stake in the profitable Encinitas activewear brand, with managing partner Jon Kossow joining Vuori's board.

Former Reformation COO Peter LaBore became Vuori's first chief operating officer, with Andy Lawrence as its first vice president of international, as the brand prepared to expand abroad.

SoftBank's Vision Fund 2 put $400 million into Vuori at a $4 billion valuation, one of the largest investments in a private apparel company, to fund international expansion and 100 US stores.

Vuori measured its 2021 greenhouse-gas footprint and bought carbon credits to offset it, earning Climate Neutral certification for the third year running and removing 60,683 tonnes of CO2e over three years, it said.

Vuori hired former Yeti operations head Hugh Garrity as COO, ex-Vans counsel Libby Stockstill as its first general counsel, Starbucks's Jen Frisch as first chief people officer and Bryan Muehlberger as first CIO.

An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.

Vuori created a global president role for former Fabletics brand president Ashley Kechter, over retail, e-commerce, supply chain and wholesale, and hired RH's Edward Lee as chief legal officer.

Andrew Campion, Nike's former chief operating officer and chief financial officer and now CEO of Unrivaled Sports, joined Vuori's board of directors and its audit committee.

Vuori hired Rothy's former chief product and merchandising officer Heather Archibald into a new chief product officer role over design, development, merchandising, sourcing and production.

Former Abercrombie & Fitch marketing chief Carey Collins Krug takes over Vuori's global marketing, from brand and creative to digital, retail and wholesale marketing.