Adidas Reports Record Q2 2026 Sales, Raises Full-Year Guidance
adidas AG, 1, Adi-Dassler-Straße, World of Sports, Herzo Base, Haundorf, Herzogenaurach, Landkreis Erlangen-Höchstadt, Bayern, 91074, Deutschland
Adidas
CONFIRMED90% CONFIDENCEadidas's own ad-hoc disclosure is timestamped "30-Jul-2026 / 07:28 CET/CEST", and its Q2 2026 results document is datelined "Herzogenaurach, July 30, 2026".[1]
Adidas grew currency-neutral revenue 14% to a record €6.7 billion in the second quarter of 2026, driven by a World Cup marketing push and 25% direct-to-consumer growth, and raised its full-year revenue guidance to 9-10% growth.