Adidas Reports Record Q2 2026 Sales, Raises Full-Year Guidance
adidas AG, 1, Adi-Dassler-Straße, World of Sports, Herzo Base, Haundorf, Herzogenaurach, Landkreis Erlangen-Höchstadt, Bayern, 91074, Deutschland
Adidas
CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins90% CONFIDENCEOverall confidence: 90%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or betteradidas's own ad-hoc disclosure is timestamped "30-Jul-2026 / 07:28 CET/CEST", and its Q2 2026 results document is datelined "Herzogenaurach, July 30, 2026".[1]
Adidas grew currency-neutral revenue 14% to a record €6.7 billion in the second quarter of 2026, driven by a World Cup marketing push and 25% direct-to-consumer growth, and raised its full-year revenue guidance to 9-10% growth.