Adidas Extends Bjørn Gulden's Contract as CEO to 2030
adidas AG, 1, Adi-Dassler-Straße, World of Sports, Herzo Base, Haundorf, Herzogenaurach, Landkreis Erlangen-Höchstadt, Bayern, 91074, Deutschland
Adidas
CONFIRMED90% CONFIDENCEadidas's own press release is datelined "Herzogenaurach, March 4, 2026" and links a resource file named "2026-03-04_adidasAG_Board_Announcements_EN_Final".[1]
Adidas's supervisory board extended Bjørn Gulden's appointment as chief executive to 31 December 2030, crediting him with driving the company's turnaround since he took over in January 2023.