Ferrero's $100M 'Go All In' World Cup Promotion With Tom Brady
CONFIRMED86% CONFIDENCEFerrero[1]: "The promotion runs April 1 through July 31, 2026, spanning the full tournament window"; the end is the exclusive 00:00Z after 31 July.
Ferrero North America's first portfolio-wide campaign, its biggest marketing commitment ever, offers a $1 million prize to shoppers across the World Cup summer, fronted by Tom Brady.
$100M