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SoftBank's Vision Fund 2 put $400 million into Vuori at a $4 billion valuation, one of the largest investments in a private apparel company, to fund international expansion and 100 US stores.

Vuori became the exclusive off-bike clothing partner of three riders from the Los Angeles criterium team L39ION: founders Justin and Cory Williams and Skylar Schneider.

Vuori measured its 2021 greenhouse-gas footprint and bought carbon credits to offset it, earning Climate Neutral certification for the third year running and removing 60,683 tonnes of CO2e over three years, it said.

Vuori announced EcoOuterlands, a 17-piece men's and women's outerwear line of sherpa, down and rain jackets made from over 50% recycled materials, priced $138 to $258.

Vuori hired former Yeti operations head Hugh Garrity as COO, ex-Vans counsel Libby Stockstill as its first general counsel, Starbucks's Jen Frisch as first chief people officer and Bryan Muehlberger as first CIO.

Vuori entered footwear with the Malone Lite Vuori, a limited gender-neutral sneaker made with Los Angeles brand Clae from mostly recycled materials, at $160.

Vuori debuted BlissBlend, a women's performance knit of 75% recycled material used in its AllTheFeels leggings and bra, alongside the men's Kore Jogger based on its first product, the Kore Short.

An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.

Vuori named Texas Longhorns quarterback Arch Manning its newest Vuori Athlete, an NIL deal struck in its 10th-anniversary year as he prepared for his first season as the Longhorns' starter.

Vuori welcomed Michigan tight end Colston Loveland, a 2023 national champion from Idaho, as a Vuori Athlete as the Chicago Bears took him 10th overall in the 2025 NFL Draft.

Cindy Crawford, Rande Gerber and their children Kaia and Presley became Vuori ambassadors and creative, strategic and financial partners, starring in and art-directing its Spring/Summer 2025 campaign.

Vuori created a global president role for former Fabletics brand president Ashley Kechter, over retail, e-commerce, supply chain and wholesale, and hired RH's Edward Lee as chief legal officer.

Vuori signed world No. 5 Jack Draper, Britain's top men's tennis player, as a global ambassador who would leave Nike, debut Vuori at the US Open and design a signature line.

Vuori by Kaia, a six-piece capsule Kaia Gerber co-designed from ’90s workout videos and her mother Cindy Crawford's paparazzi looks, went on sale in BlissBlend fabric at $64 to $118.

Vuori added Detroit Lions quarterback Jared Goff to its athlete roster, featuring him across its 2025 campaigns in pieces like the Kore Short and Strato Tech Tee.

Andrew Campion, Nike's former chief operating officer and chief financial officer and now CEO of Unrivaled Sports, joined Vuori's board of directors and its audit committee.

Vuori entered mountain apparel with Vuori Snow, waterproof Taika shells, pants and bibs made from Bureo's NetPlus fabric of 100% recycled fishing nets, developed with freestyle skier Thibault Magnin.

Jack Draper starred in Vuori's campaign for the HardKore Short, its most performance-focused take on the Kore Short, in ultralight ripstop at $98.

Vuori named actor Tom Holland a global ambassador and creative, strategic and financial partner, launching with "Play It As It Lies", a golf short film co-directed by his brother Harry in Comporta, Portugal.

Vuori hired Rothy's former chief product and merchandising officer Heather Archibald into a new chief product officer role over design, development, merchandising, sourcing and production.

Kaia Gerber fronts "For Kaia", Vuori's Spring 2026 campaign of new-season styles picked for her - AllTheForm, Sedona and Sunday track pieces - shot by Anthony Seklaoui, at $48 to $128.

Vuori released a second, more technical golf range fronted by Tom Holland, led by slim Aim trousers with magnetic scorecard pockets, the Ponto half-zip and the Ace Polo.

Vuori unveiled Breathe, a perforated, lightweight line for high-intensity gym training led by the Kore Breathe Short, with Chicago Bears tight end Colston Loveland in its "Breathe Through It" campaign.

Vuori named Emmy-nominated actor Chase Infiniti its newest partner in "Find What Moves You", a dance film directed by Renell Medrano and choreographed by Sean Bankhead with her Chicago dance crew.

Former Abercrombie & Fitch marketing chief Carey Collins Krug takes over Vuori's global marketing, from brand and creative to digital, retail and wholesale marketing.